Carol Westberry was introduced to us in May of 2014 by a dear friend of ours. She knew the kind of help Carol needed...and she knew that Elizabeth was the right person to help her get it done.
Carol is an HR Consultant and owns and operates The Westberry Group. She had worked one-on-one with companies for most of her entrepreneurial career and found herself doing the same work over and over for different companies. She had a dream to create HR Toolkits for small to medium size businesses. She had all the knowledge, but no system or process to make it all happen. A dream was about to be realized.
a new brand
While Elizabeth and Carol worked steadily on creating the Toolkits, they knew they would need a new brand to go along with the new Toolkits.
Elizabeth worked with Sara Blette to create the new logo and color palate for HRToolKitsOnline.com. Elizabeth knew that Sara could give HRToolKitsOnline.com the smart, but fun brand that represented Carol's personality.
Once the logo and colors were decided on, the HRToolKitsOnline Brand really started to blossom. Elizabeth created the graphics and built the new website.
business & operational support
Elizabeth and her team support every business and operational aspect of The Westberry Group and HRToolKitsOnline.com.
From creating lead magnets to building the sales funnel to developing and creating new programs and processes for the business. Elizabeth works with Carol to create the corporate strategy and implement each piece of the puzzle right down to the detail. The Westberry Group & HRToolKitsOnline.com is one of the few clients that Elizabeth and her team manage 100% of the operational, marketing, and strategy support.
Marketing & Strategy
Carol works solely with Elizabeth and her team to build a solid marketing plan and annual strategy for The Westberry Group and HRToolKitsOnline.com brands.
Both companies have grown tremendously since 2014; with a 58% growth in her email / client list. The growth has been steady and intentional.
The audience that Carol reaches is a very specific audience and through email marketing, webinars, and social media we have been able to build a solid base of customers for her business.
We handle the following for The Westberry Group and HRToolKitsOnline.com:
- Business & Marketing Strategy / Development
- Social Media Management
- Operational Management
- Website Development & Maintenance
- Graphic Design