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Elizabeth


Tampa, FL, 33607

312-324-0401

Business & Marketing Strategy - Chief Operating Officer for Your Business!

Our Work


Case Study # 1 - HRToolKitsOnline.com

 

A dream

Carol Westberry was introduced to us in May of 2014 by a dear friend of ours. She knew the kind of help Carol needed...and she knew that Elizabeth was the right person to help her get it done.

Carol is an HR Consultant and owns and operates The Westberry Group. She had worked one-on-one with companies for most of her entrepreneurial career and found herself doing the same work over and over for different companies. She had a dream to create HR Toolkits for small to medium size businesses. She had all the knowledge, but no system or process to make it all happen. A dream was about to be realized.

a new brand

While Elizabeth and Carol worked steadily on creating the Toolkits, they knew they would need a new brand to go along with the new Toolkits.

Elizabeth worked with Sara Blette to create the new logo and color palate for HRToolKitsOnline.com. Elizabeth knew that Sara could give HRToolKitsOnline.com the smart, but fun brand that represented Carol's personality.

Once the logo and colors were decided on, the HRToolKitsOnline Brand really started to blossom. Elizabeth created the graphics and built the new website.

business & operational support

Elizabeth supports every business and operational aspect of The Westberry Group and HRToolKitsOnline.com. 

From creating lead magnets to building the sales funnel to developing and creating new programs and processes for the business. Elizabeth works with Carol to create the corporate strategy and implement each piece of the puzzle right down to the detail. Elizabeth manages 100% of the operational, marketing, and strategy support.

Marketing & Strategy

Carol works with Elizabeth to build a solid marketing plan and annual strategy for The Westberry Group and HRToolKitsOnline.com brands. 

Both companies have grown tremendously since 2014; with a 58% growth in her email / client list. The growth has been steady and intentional.

The audience that Carol reaches is a very specific audience and through email marketing, webinars, and social media we have been able to build a solid base of customers for her business.

 

SCOPE

We handle the following for The Westberry Group and HRToolKitsOnline.com:

  • Business & Marketing Strategy / Development
  • Social Media Management
  • Operational Management
  • Website Development & Maintenance
  • Graphic Design
 
I just finished up my third annual strategy session with Elizabeth. Spending time with her and working on my business is so much fun! Never thought I would hear myself saying that…because I am not a strategy person at all…as a matter of fact I despise it. But working with Elizabeth each year is so easy and yes…FUN! Not only do I love spending this time with her, but the work she gets accomplished during our sessions is empowering! She is just one of those people you love to spend time with!

Elizabeth has the most unique way of building strategy and can I say how much I love the way she takes my dreams for something new…hugs them like her own…and then helps me make them happen? Who does that? I have never known strategy building like this. We met last week and I just got my strategy plan for 2017 from her…all detailed out…and ready to implement. Elizabeth allows me to focus on the parts of my business that I love the most. I depend on her to take care of the rest!
— Carol Westberry, Founder & President of The Westberry Group & HRToolKitsOnline.com

PROJECT scope:

    We handle the following for The Westberry Group and HRToolKitsOnline.com:

    • Business & Marketing Strategy / Development
    • Social Media Management
    • Operational Management
    • Website Development & Maintenance
    • Graphic Design

    Case Study # 2 - Revealing Redesign

    Brand & Message Refresh

    When Erin Cochran and I first spoke on the telephone and I reviewed her website, I thought she was one of those amazing people that could come into your home and change the look and feel of a room by re-arranging furniture…you know…seeing an entire new room that you were incapable of seeing

    But then I started to see pictures of her work…an entire old home renovated from top to bottom, a brand-new kitchen…and yes, tons of spaces re-designed to look nothing like they did before. I thought to myself…” This woman is amazing, and wow, is she talented! She doesn’t just re-imagine a room; she can create a brand new one, too!”

    She had mentioned that she might be looking to re-design her website, and I jumped at the chance to let her know that while I loved her brand, it was no longer showing up in a way that complimented her talent. 



    A Brand Refresh

    My goal was to create a website that would “WOW” any visitor who clicked into her website. I wanted them to be as amazed with her work as I was, so I went for a white, modern, and clean look.

    I wanted the viewer to look at the website and have their eyes to be drawn to her work…not be distracted by a fancy website design. What we came out with on the other side was a website that is smooth, sexy, and impressive.

    Message Refresh

    Erin also found that the type of clients and work she wanted had changed since her last website build, so we worked on creating a more defined services menu. I wanted people coming to her website to know exactly how to work with Erin and what she could do for them.  

    After working with Erin to get clear on her services, we created three specific areas to focus on, and from there we blended the website around these three areas of expertise. 

    PROJECT scope:

    • Redesigned the Revealing Redesign Brand: We didn't change the brand, we just freshened it up and brought a different look and feel to it. We kept the logo and colors.
    •  
    • Next we reviewed all the content on the website and redesigned the message and services thereby creating clear service descriptions and eliminating services that no longer served the business.
    •  
    • And finally we redesigned the website using Squarespace, allowing the work of Revealing Redesign, carry the look and feel of the new website.

    Want to learn more about business and marketing services:

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