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Business & Marketing Strategy - Chief Operating Officer for Your Business!



Developing a CRM System for your Small Business

Elizabeth Fanslow


That’s what Silvana Capaldi, of Ispirare Group, told me last week when we met to discuss creating a CRM system for my business. Silvana works with service professionals to increase sales by developing lead generation, pipeline management, and tracking.

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Big Ideas – No Implementation!

Elizabeth Fanslow

You’ve had this big idea for months…years…but you’re still playing with it. You can’t seem to get it out of your head. You’ve doodled about it in your journal…but it’s still a dream.

You close your journal, and you close your dream.

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Optimizing Your Marketing Systems!

Elizabeth Fanslow

“I knew social media was powerful, but I never knew I could do so much with my marketing through Facebook and my website. There are so many moving pieces and parts…”

I flew into Chicago Monday morning to meet a special non-profit client. Our mission was to talk about Facebook marketing. Specifically, Facebook pixels, customized audiences and saved audiences.

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My Business is Falling Apart!

Elizabeth Fanslow

I could tell when she called that something wasn’t right. She was my most upbeat friend. Always saying how great life is and how much she loved having her own business. We talk business some, but usually when we get together it is more to unwind, laugh, and forget about work.

This time I knew it was different…I could hear the frustration in her voice. I asked if everything was okay with her and the family…oh yes…all was good there.

I need to talk to you about a business issue, she said.

Sitting in the coffee shop that morning, I listened to my friend tell me that everything she had worked so hard to build was falling apart around her. As I held back my gasp and tried to regain my surprise, I leaned forward and grabbed her hand and said, ” Tell me what’s going on.”

You see…I’m the fixer. Everyone knows me as the fixer. If something is wrong, my friends, family and even work colleagues will call me for help, because they know that I will come up with a solution, a fix, a system, a process…something to make the problem disappear or at least feel less painful.

“If anyone can help me fix this mess…it’s you,” she said.

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We’re adding HR to our List of Services!

Elizabeth Fanslow

In the past, I have been focused on marketing for many of my clients: handling social media management, list growth, email management, and marketing strategy plans. However, over the last twelve months I have also been helping clients with business strategy and systems.

I have a vast amount of experience in business and marketing and have finally built a unique system that I use to help business owners grow and prosper. Using my proprietary 6-Core Business System, I work with clients who are past start up and in growth mode.

The 6-Core Business Systems include:

1.     Human Resource Systems

2.     Design Systems

3.     Marketing Systems

4.     Customer Systems

5.     Technical Systems

6.     Operational Systems

And effective 04/01/2017, I added Human Resource System to my menu. While I have managed Human Resource projects in the past, they were limited to Employee Handbooks and developing operational policies and procedures for the Human Resource Departments of small to medium size businesses.

However, I am excited to announce that I have joined forces with Carol Westberry, of The Westberry Group and As of 04/01/2017, I became the Managing Partner of both Human Resource entities.

Click over to the blog this week to learn more about the merger and what that means for my business and my clients!

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