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Business & Marketing Strategy - Chief Operating Officer for Your Business!


Are You Using Medium?

Elizabeth Fanslow

There are new platforms popping up all the time so it’s always in our best interest in our industry to check them out and see what they are all about. Medium caught our eye a few months ago when a tweet appeared from Gary Vaynerchuk linking to a post from his brother on Medium.  

Medium was launched in 2012, so they aren’t newbies to the blogging platform by any means, but up to that point they weren’t really on our radar. But when someone like Gary is on the platform it pushes you to see what it’s all about. 

There were a few reasons why we decided to start using Medium to share our content. The most important reason was the audience…as of January of 2016 CNN reported that Medium was sporting about 25-30 million monthly users. That alone is extremely attractive to me – how about you?

Secondly, was the additional real estate Medium offers the user. With that type of audience why wouldn’t you be excited? You might be wondering what I mean by real estate? Well if you read my blog last week you would know how pumped up I get about social media real estate. Any time I can find a place to share more about my business, my products and services as well as build my tribe email list…I’m in!

And Medium gives you the perfect place to share more about what you do…at the end of your blog! Add content to the bottom of your posts…yes…more real estate to share your business, your new program, or your FREE eBook. Once you start building a following and people are reading your blog posts…it becomes another piece of real estate to share your goods and build your email list, but only after you’ve shared some really great content that helps your reader. 

And the third reason Medium makes sense is because it allows us to see some really great blogger content all in one place. The customizable news feed allows you to see whom you want to see. Open the Medium App on your phone and it’s all there for you to digest in bite size pieces!

Here’s the skinny on Medium…the good, the bad…and the ugly. Well we don’t see any ugliness or badness for that matter. But there are things you should know before you commit to adding your content to Medium: 

  • Gives you categories such as News, Technology, Arts & Culture, and Life. There’s also a Top Stories section that pulls engaging content to the top of the newsfeed.
  • Medium has a built in audience so you don’t have to create one of your own. But you do want people to follow you so they are notified of your posts. People won’t follow if you don’t give them good stuff!

  • You can follow people you want to hear from and those folks will show up in your “For You” feed. This way you can keep an eye on content being published that you have an interest in.
  • Medium also has a stats page that allows you to review the number of views, reads, and if anyone has recommended your blog.
  • Medium offers a Publication option for members to share curated content from other members. You can create a little magazine / Blog type of page with articles written by other members. However, you must first ask their permission.

I went through the process of setting my own ‘Social Media Madness’ curated page only to find out that all the articles I was interested in sharing on my newly created page were blocked by their authors…so you couldn’t even ask permission. That was probably the only ugly we really found.

Some things you should keep in mind…

  • Don’t use Medium as your sole blogging destination. Always put your blogs on your own website where you have complete control of your work.

    Should Medium ever have issues or worse yet disappear, so would all your blog posts. Make sure you have control over where your blogging content is housed.
  • Medium has a pretty simple layout and is not customizable. What you see is what you get? Don’t fret over the looks though. Use Medium solely as another platform to get your content out.

  • While you own your content, Medium has the right to use it.

    By posting content to Medium, you give us a nonexclusive license to publish it on Medium Services, including anything reasonably related to publishing it (like storing, displaying, reformatting, and distributing it). In consideration for Medium granting you access to and use of the Services, you agree that Medium may enable advertising on the Services, including in connection with the display of your content or other information. We may also use your content to promote Medium, including its products and content. We will never sell your content to third parties without your explicit permission.”

    See the Terms & Conditions for more information. 

Give it a try and see what you think. If anything it is a great place to find other bloggers and see what types of content others are putting out.

If you are already on Medium – Let us know how you like it…Yay or Nay for you?