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Business & Marketing Strategy - Chief Operating Officer for Your Business!


It’s a Word That Keeps Coming Up!

Elizabeth Fanslow

Write a blog post EVERY week and email your list EVERY week she told me…

That was the advice of my business advisor in February when we started working together. The thought of having to write content every week was a little overwhelming…talk about consistency pressure?

So every Tuesday…like clockwork…I loaded my new blog post and emailed my list.

Weeks and months went by…as I wrote my blog and emailed my list…I heard little to no response or engagement. I started to doubt that this whole email thing was working…but I didn’t stop writing my blogs, and I didn’t stop emailing my list.

Just like when you start working out and eating healthy…it takes a while to see results. Many people quit working out because they expect to see immediate results. When they don’t…they just give up, because they think…what’s the use, or this isn’t working.

The same is true for business owners…many times they stop or give up before they start to see the results. But that’s not the only reason business owners lack consistency.

Here are a few things that can cause you to drop the ball when it comes to doing something consistently:

You Don’t Set Goals

One of the main reasons you have trouble staying consistent in your business is because you don’t set goals or create strategy. Maybe you don’t know how, or maybe you are more creative and the thought of creating a business strategy overwhelms you. Whatever the reason, it is important to write down your goals and the steps you need to take to get there.

Last week I posted a worksheet in our Marketing FB Group to help our business owners understand the importance of writing down their goals. If you are interested in downloading our worksheet – join our online FB Group and get access to this worksheet and other marketing information.

You Don’t Have Systems

It doesn’t matter whether you are a 20-person business or in it on your own. When you don’t have systems in your business, it can cause inconsistencies in many different areas of your business. You may do things differently than your employee. Do you have customer service standards? Do you want your customers to be treated a specific way? If you don’t have systems in place to account for these processes, inconsistencies will occur.

Write down processes so that your business practices stay consistent. Start by writing down the steps you take to complete functions. Each time you do that function; follow those steps until you have the process exactly as you want it. It should be as descriptive as possible. This will allow for someone else to step in and take over that function and know exactly how it’s supposed to be done.

You’re Overloaded

We all get to that place in our business when we feel overloaded! We start skipping, missing, or eliminating things just to get things done. This is one of the biggest reasons why inconsistencies pop up in many small businesses. Single entrepreneurs wear many hats and juggling multiple responsibilities can get the best of you.

Being overloaded happens sometimes. It’s just part of life. I don’t know about you…but I want less “overwhelm” and more structure. By implementing written goals / strategy planning and creating systems and processes, you can start to create a well-oiled machine. As your business grows, you will be equipped to grow with it…staying consistent and avoiding the overload stress!

Having a marketing strategist to work with each month can help you keep your business consistent and keep you accountable. Let me help you grow your business by creating more consistency in your business, your marketing, and your revenue! Email me at for more information on how to sign up for monthly support.